АТ
Performance Manager

age 31 год

Мужчина

address Кишинев

Чтобы открыть контактную информацию соискателя, нужно зарегистрироваться и оплатить услугу "Доступ к базе резюме".

Обо мне

Learning internet-marketing, analytic systems.

ТОП Навыки

Seo 17 лет
Analiza Datelor 17 лет
Lucrul în Echipă 17 лет
Optimizarea Motoarelor de Căutare 17 лет
Moz 17 лет
Campanii Publicitare 17 лет

Опыт работы

Апрель 2014 - Настоящее время
10 лет 8 месяцев

SEO

Freelance

Кишинев

Seo Optimizarea Motoarelor de Căutare Moz Lucrul în Echipă Analiza Datelor Performance-Based Advertising Publicitate Online Publicitate Socială Paid Advertizing Campanii Publicitare Advertising Management

- SEO продвижение сайтов в google.ru, yandex.ru, google.ro, google.com.ua.
- Анализ конкурентов.
- Построение стратегии продвижения сайта.
- Сбор и кластеризация семантики.
- Проектирование структуры сайта под семантику.
- Технический аудит сайтов.
- Создание технических заданий программистам.
- ТЗ для копирайта.
- Постраничная оптимизация.
- Микроразметка страниц.
- Ссылочный аудит и стратегия размещения ссылок.
- Оптимизация страниц под поведенческие факторы.
- Подключение и настройка Я.Вебмастер, Search Console, Google Tag Manager, Facebook Pixel, Google Analytics, Яндекс.Метрика.
- Работа над авторитетностью бренда в интернете.
- Работа с сервисами конкурентной разметки, софтом для кластеризации и технических аудитов.

Ведение и оптимизация поисковых, медийных кампаний в Google Ads.

Google Ads Search Certification https://skillshop.exceedlms.com/student/award/a5aasraPpNx1pivjMbygzY8P

Создание сайтов на Wordpress.

Ноябрь 2022 - Август 2023
10 месяцев

Marketing Manager (SEO, PPC, Display, SMM, Technical marketing)

Urchin Systems

Кишинев

SEO Optimizarea Motoarelor de Căutare Moz Lucrul în Echipă Analiza Datelor Advertising Management Campanii Publicitare Publicitate Online Paid Advertizing Publicitate Socială

- Work on company B2B projects
- Competitors research
- Search engine optimization: On-page & Off-page
- Creating a comprehensive SEO, PPC and Display work plan.
- Performance reports using web analytics.
- Work with the development team
- Setting up analytics systems
- Creating Technical Specifications for writing texts.

Март 2019 - Сентябрь 2022
3 года 7 месяцев

Publicis Media Moldova

Performance Manager (SEO & PPC)

Кишинев

Seo Optimizarea Motoarelor de Căutare Moz Lucrul în Echipă Analiza Datelor Advertising Management Campanii Publicitare Publicitate Online Paid Advertizing Performance-Based Advertising

Work on customer projects.

- Сompetitors research
- Traffic sources
- Organic research
- Backlinks analysis
- Content analysis
- Ads research

On-page Optimization
- Deep keyword market research and analysis
- Implementing SEO strategies for eCommerce websites
- Creating technical specifications for pages to attract new traffic
- Technical analysis of sites to improve the indexing and ranking of sites.
- Usability audit to create layouts, improve current pages
- Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
- Marketing activities to increase conversion rate
- Performance reports using web analytics

Off-page Optimization

- Creating a link building strategy to get quality inbound links from blogs, forums, and other relevant, content-specific sites
- PPC & Display
- Researching demand for our services
- Competitor research
- Creation and optimization of advertising campaigns in Google Ads to attract leads from search, display and Performance Max.
- Creating audiences
- Analysis of user behavior on the site using Google Analytics
- Reporting on progress monthly

Creating a comprehensive SEO and PPC work plan.

Сентябрь 2020 - Февраль 2021
6 месяцев

SEO

Romstal.ru

Москва

Seo Optimizarea Motoarelor de Căutare Moz Ahrefs Lucrul în Echipă Analiza Datelor

Training a company employee in On-page and Off-page Optimization:

- Create meta tags
- Creating SEO tasks for web developers
- Competitor analysis
- Search Engine Reputation Management
- Keyword Market Research
- Regular optimization of on-page content on various product pages

Июль 2020 - Февраль 2021
8 месяцев

SEO Director – KERAM MARKET Group of Web Projects

KERAM MARKET

Кишинев

Работа в Команде Управление Командой

On-page Optimization:

Developed and implemented SEO strategies for eCommerce websites with over 150,000 products.
Conducted deep keyword research and created high-traffic pages.
Optimized meta tags and on-page content, delegating tasks to assistants for efficiency.
Collaborated with developers to improve site code and SEO performance.
Performed usability audits and suggested layout improvements to boost conversions.
Applied white-hat SEO techniques to achieve high rankings for targeted keywords.
Managed and delegated link-building initiatives, boosting domain authority.
Produced and interpreted performance reports, delegating analytics tasks to team members.
Directed Search Engine Reputation Management (SERM) strategies, delegating tasks for execution.
Off-page Optimization:

Developed inbound link strategies, delegating backlink creation from blogs, forums, and relevant sites.
Coordinated the production and submission of articles and press releases.
Managed blog commenting on relevant platforms to secure backlinks.
Generated and submitted product feeds to shopping engines.
Integrated social media optimization to support SEO efforts.
PPC Management:

Created and optimized Yandex Direct and Yandex Maps campaigns.
In this role, I led a team of assistants, worked closely with editorial teams, and provided direction to developers, while ensuring successful project execution.

Июль 2018 - Февраль 2021
2 года 8 месяцев

SEO & PPC – KERAM MARKET Group of Web Projects

KERAM MARKET

Кишинев

Seo Optimizarea Motoarelor de Căutare Moz Lucrul în Echipă Analiza Datelor Campanii Publicitare Advertising Management Publicitate Online Paid Advertizing Performance-Based Advertising

Working on a group of web projects KERAM MARKET

https://www.keram-market.ru
https://www.keramspb.ru
https://sanmall.ru/
https://san-lux.ru/
https://poly-katalog.ru/
https://oboi-katalog.ru/
https://business.artcer.ru
https://casamoderna.ru
https://www.keramekb.ru
https://www.keramkrasnodar.ru
https://www.keramnsk.ru
https://www.keramcrimea.ru
https://www.keramnn.ru
https://www.keramkazan.ru

On-page Optimization:
- Implementing SEO strategies for large eCommerce websites with more than 150,000 products
- Deep Keyword Market Research and Analysis
- Creating pages to attract new traffic
- Developing, optimizing, and delegating the creation of meta tags
- Regular optimization of on-page content on various product pages
- Working with the development team to analyze site code and provide recommendations based on SEO best practices
- Usability audit to create layouts
- Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
- Developing and delegating link-building
Marketing activities to increase conversion rate
- Developing, generating, delegating, and interpreting periodic performance reports using web analytics
- Search Engine Reputation Management and delegating to an assistant

Off-page Optimization:
- Developing and delegating creating quality inbound links from blogs, forums, and other relevant, content-specific sites
- Ordering (articles, press releases, etc.) to submit to various platforms/sites
- Making appropriate comments on relevant, do-follow blog sites to procure backlinks
- Generating and submitting product feeds to various shopping engines
- Incorporating social media optimization to augment the traditional SEO activities
- Developing and delegating link-building campaign

PPC
Creating and managing advertising campaigns in Yandex Direct, Yandex Maps.

Декабрь 2019 - Декабрь 2019
1 месяц

SEO

Individual entrepreneur Ursulyak Vladimir Anatolyevich

Москва

Technical audit of the site https://vsya-plitka.ru/ to improve indexing and ranking in search engines.

Январь 2017 - Декабрь 2018
1 год 11 месяцев

SEO & WordPress Website Builder

Indelit

Кишинев

Created and promoted website https://indelit.md/

On-page Optimization:
- Implementing SEO strategies for website
- Deep Keyword Market Research and Analysis
- Creating pages to attract new traffic
- Developing and optimizing meta tags
- Usability audit to create layouts
- Using white-hat on-page SEO techniques to produce high rankings for keywords
Marketing activities to increase conversion rate
- Developing, generating, and interpreting periodic performance reports using web analytics
- Maintaining blog/news

Февраль 2017 - Июль 2018
1 год 5 месяцев

SEO & Webmaster Engagement Manager

LEADS-TRADE

Кишинев

Working on a group of web projects.

On-page Optimization:
- Adding credit and microfinance offers to websites
- Developing and optimizing meta tags
- Deep Keyword Market Research and Analysis

Creating and managing advertising campaigns in Yandex Direct

Webmaster Engagement:
- Working in CPA network
- Finding and engaging partners

Работа с Serpstat, KeyCollector, KeyAssort.

Ноябрь 2017 - Ноябрь 2017
1 месяц

PPC – Lebedev Grup

Lebedev Grup

Кишинев

Seo

Creating an advertising campaign in Google AdWords for the site https://dinamit.md/
Deep Keyword Market Research and Analysis

Декабрь 2016 - Декабрь 2016
1 месяц

WordPress Website Builder

Car4rent

Кишинев

Created a website http://toprent.md/

Октябрь 2016 - Октябрь 2016
1 месяц

SEO

Lebedev Grup

Кишинев

Technical site audit https://dinamit.md to improve indexing and ranking in search engines.

On-page Optimization
- Implementing SEO strategies for website
- Deep Keyword Market Research and Analysis
- Developing and optimizing meta tags
- Usability audit
- Using white-hat on-page SEO techniques to produce high rankings for keywords
- Marketing activities to increase conversion rate
- Provided recommendations based on SEO best practices
- Ordering articles to submit to various platforms/sites

Языки

Румынский Средний

Русский Свободно владею

Английский Разговорный

Желаемая отрасль

Маркетинг / Реклама / PR

Образование: Высшее

Год окончания: 2016

State University of Moldova

Факультет: Mathematics and Informatics

Специальность: Informatics

Курсы, тренинги

Google Ads Search Certification

Организатор: Google

Пожелания к работе

Место работы

Удалённо

На территории работодателя

Гибрид (Дом/Офис)

График работы

Полный день

Гибкий график

Чтобы открыть контактную информацию соискателя, нужно зарегистрироваться и оплатить услугу "Доступ к базе резюме".